Just like any other analysis, environmental analysis also has certain limitations, which are as follows:
Environmental analysis, like any other form of analysis, has its own set of limitations. These limitations should be acknowledged and considered when conducting such analyses.
Best 5 Limitations of Environmental Analysis in Business
1. Unexpected and unanticipated events. Environmental analysis can neither foretell the future nor can it eliminate uncertainty for the organisation. Business enterprises sometime confront which are unexpected or events which could not be anticipated during analysis. Environmental study should however try to reduce the frequency and extent of surprises that may a company.
2. Not a sufficient guarantor. Environmental analysis in itself is not a sufficient guarantor of organisational effectiveness. It is only one of the inputs in the strategy development and testing.
3. Uncritical faith. Sometimes the businessmen put blind and uncritical faith in the data without verifying its accuracy. But this is not a drawback of the analysis but of the way it is practiced.
4. Too much information. Too much information is collected through environmental scanning. When there is overloading of information, one is likely to get confused and lost.
5. Overcautious approach. Success lies in adventure. It excludes those who hesitate to step forward. Environmental analysis often makes an individual too cautious in his approach and he is likely to be overtaken by events.
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